Pinkberry is the new 'hot' frozen yogurt place in New York City. There are a number of locations, with (perhaps unfortunately) one near our new apartment, and one near my office. The menu is pretty simple: frozen yogurt in either original, green tea or coffee flavors. All three are fairly citrusy - more like real yogurt in flavor than most frozen yogurt. Once you order the yogurt you can get any number of different toppings from fruits like strawberry, raspberry and kiwi, to granola and toppings like chocolate chips and sprinkles. I like green tea with raspberries and strawberries. The place has a cool atmosphere with floors made of small stones spread out (I think it was originally a non-slip poolside pavement) and $500 Philippe Starck Victoria Ghost chairs. Really the atmosphere is more of what the place is about. I think I could get pretty much the same thing elsewhere for less than the $5+ I've paid for a cup of frozen yogurt. But it is definitely taking off and promises to be a lot of fun!