Lure is a pretty cool restaurant in SoHo. V and I met up there with some friends the night we got engaged for drinks and a bite to eat. The restaurant has a cool decor that reminded me of a cruise ship (though I've never been on one). The restaurant is below street level with large porthole windows at about the sidewalk level. It is dimly lit with somewhat of a lounge feel. Of course, following from the name, Lure, the menu focuses on lots of seafood. We ordered a variety of things, from sushi to calamari to oysters. Service was adequate, for a late Sunday night, though it did occasionally take us a while to get the server's attention. The food was good, though a little expensive (along with the drinks). In the end the bill for four of us was about equal to the bill from earlier in the day at Jean Georges, and while there were more of us there I don't quite think we got as good of a value. In the end, it's a cool location and a trendy spot for a drink.